There's no getting around it. YouTube, and the internet at large, are very dynamic entities. There's so much to love about the platform that has completely changed how we interact with and learn from one another. At the same time, the hostility that has become common place online has dampened an otherwise near perfect part of modern life.
Lilly Singh, a successful Canadian YouTuber who has had a phenomenal 2015, is campaigning against girl on girl hate with a new project she has dubbed #GirlLove. Lilly enlisted the help of her friends, a very recognizable group of girls with huge online followings. Lilly's pals include Shay Mitchell (Pretty Little Liars), Lindsey Sterling, Grace Helbig, and Hannah Hart--to name a few.
The sad reality is that girl on girl hate is a big issue in schools, at work, or online. And it never made sense to me because, as women, we know how awesome other women can be.Lilly Singh
Encourage one another and look at other girls as sisters instead of competitionShay Mitchell
We're not eachother's enemies. We're eachother's allies.Lindsey Sterling
In the video for the project, these amazing ladies speak candidly about what they love about women, which ladies they admire, and why they think girl on girl hate is "lame".
Lilly cites her own 6 million female fans but, combined with the social media power of her pals in the video, the #girllove project has the power to reach and influence millions more.
#GirlLove Is such an amazing concept. Us women need to stick together and quit hating on each other.. WE ARE ALL BEAUTIFUL— Teala Dunn (@TTLYTEALA) December 29, 2015
I respect women who lift each other up. Not push each other down. #GirlLove— Cassey Ho (@blogilates) December 28, 2015
Lilly Singh went on a worldwide tour this year and was named as one of the highest earning YouTube stars of 2015. Her clout is clearly through the roof and her #GirlLove project is a brilliant way to use that clout in order to highlight the importance of support from other women.
And the best part? Any money that the #GirlLove project raises will go to the Malala fund. The Malala fund is, of course, the charity organisation set up by Nobel Prize winning teenager Malala Yousafzai, who survived a gunshot to the head by the Taliban. Malala set up the organisation to ensure that girls worldwide have the opportunity to attend school.
Could this BE any more amazing?