Blow Your Mind (Mwah) by Dua Lipa

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Dua Lipa Blow Your Mind (Mwah)

Did Zoella write her book? Does Zoella write her blog posts? Did Lee Harvey Oswald act alone? Inquiring minds are dying to know.

Zoella is no stranger to the bright glare of fame. Since hitting the big time, and amassing nearly 10 million followers on YouTube, one of Britain’s brightest internet stars has faced one controversy or another. But her biggest problem at the moment? “Authenticity”. Following last year’s “ghost gate”, Zoella has faced hyper scrutiny about her work and involvement in her various projects.

In her most audacious clapback to date, Zoella addressed her haters via twitter, challenging those in the blogging community who believe her posts are also ghostwritten.

The popular vlogger dubbed the whole ordeal  a “Zoella witch hunt”--and she has a point. Whether it’s because of her success, her earning power, or status in the YouTube community, Zoella controversies occur far more often than they do her peers.

Is Zoella judged too harshly? After all, if she could write an entire book on her own then she would likely have taken that up as a profession. There is no shame in asking for help and she is certainly not the only YouTuber to have “help” with their literary ventures.

Not to mention the fact that Zoella is literally an empire. There are Zoella books, cosmetics, and endorsement deals. Most people can barely accomplish one thing a day, let alone run an actual money making business. Although Zoella denies having help on her blog, the practice is not uncommon.

Do you think that Gwyneth Paltrow writes all of Goop? Do of you think that any celebrity writes 100% of anything? Blogs and websites are essential to brand building. Zoella is a brand. Her blog is an extension of her brand and if she needs to employ people to help her with said brand, it’s not fraudulent, it’s a smart business decision.

The authenticity police clearly smell blood in the water. Zoella is an easy target. She’s wealthy, young, and heading up an empire on her own. But, before we judge her for a ghostwritten book or a ghostwritten blog post, perhaps we should ask ourselves why smart business decisions (whether they seem fraudulent or not) make us feel so uneasy.


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