Out of context, you might go pretty hard in the club if you heard "Best Friends" come on - there's no denying the song's a banger.
But it feels like a whole other thing when you realise the singer is 11 years old and looks as though she's been lifted straight out of an ad for Lelli Kelly shoes.
Sophia Grace, the 11 year-old half of tiny Essex double-act sensation "Sophia Grace and Rosie" is breaking out with her own solo career, with this frighteningly slick music video for new song "Best Friends". Rebecca Black eat your heart out.
It's got all the hallmarks of an excellent video - lots of lens flare, product placements up the wazoo (I'm pretty sure they don't have K-Mart in Essex), not to mention a sick beat about friendship and female solidarity.
But, again, she's 11 years old. It's like putting Louis Vuitton on a Cabbage Patch Kid.
We're having a tough time putting a label on our feelings towards the video. There's no denying it's cute, and fun, and a helluva track (well, it's no "Friday") but does it say something when we're putting a tiny girl at the forefront of this level of polished content?
Watch the video below and see what you think.