When Simon Cowell is bored he just starts another empire.
He was the brilliant mind behind One Direction and Leona Lewis and probably someone else. Simon Cowell is like the godfather of manufactured industry goodness. For years he's been toiling in the pop world but he is making a pretty unprecedented move.
We made an announcement today for a show with Yahoo. The Ultimate DJ. We have partnered with Ultra.— Simon Cowell (@SimonCowell) April 28, 2015
The show is intended to showcase the incredible talent that electronic music has shown the world. It will be made with respect.— Simon Cowell (@SimonCowell) April 28, 2015
Similar to Britain's Got Talent or The X Factor, Simon will be working to find the most talented newcomers in the EDM genre and it could either be very very cool or very very not good.
We're guessing that Simon's first find for the programme will be a Calvin Harris-lite type of artist.
No objections here!