When Russell Brand released his new book 'Revolution' last month, the last thing he probably expected was for a 90s Britpop anthem to overshadow his calls for political and social change.
But it has.
It started on November 2 when someone called Dan Barker posted this tweet.
Russell Brand's writing feels like someone is about to shout "PARKLIFE!" at the end of every sentence. pic.twitter.com/3uio7yrOfo— dan barker (@danbarker)November 2, 2014
It was all the internet needed and very quickly everything considered and expertly constructed sentence Russell tweeted attracted this response.
Well after some hacked together Vines of Russell's various appearances on Newsnight and Blur's seminal 90s anthem, the full (un)official video has finally arrived - and it's glorious.
Even Russell is digging it now.
— Russell Brand (@rustyrockets)November 5, 2014
Well, he wanted a revolution.