Last night, hidden among the Coldplay concert, "surprise" guests and, ya know, football game, a series of advertising messages or "commercials" were unleashed upon an unsuspecting public, complete with a barrage of appropriate hashtags and celebrity endorsements.
Twitter went wild for every glimpse of amusing product-hawking content, no matter whether they were selling spicy tortilla chips, light beer or a big summer blockbuster.
But now the dust has settled, only one thing matters - which commercial is the most GIF-able? So, lets painstakingly go through them and find the best Super Bowl 2016 commercial GIFs for your future use.
1) Willem Dafoe's grumpy Marilyn.
For when you realise you picked the wrong outfit. From the Snickers spot.
2) Kevin Hart reaction faces.
3) Cackling George Takei. With a Taco.
When wouldn't you need this? Taco Bell.
4) Thirsty Hulk.
For when the thirst is real. Coca Cola.
5) Talking orange beer head thing.
For when you're high enough to think this is real. Shock Top.
6) Running Weiner Dogs!
For everything. Heinz.
7) Ryan Reynolds the builder.
When you are keeping it on fleek during manual labour. Hyundai.
8) Christopher Walken Closet.
What a pun! Kia Optima.
9) Steven Tyler Skittle face.
When everything falls apart. Skittles.
10) Puppy Monkey Baby.
Celebrate! Mtn Dew Kickstart.
11) Chilled out Drake.
Drake didn't really need another meme but there you go. T-Mobile.
But the undoubted most GIFable Super Bowl commercial of 2016 is.....
Pepsi's Janelle Monaé-starring spot.
What a transition!
That's just how we roll into the club.
Wonderful work everyone!