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Last night, hidden among the Coldplay concert, "surprise" guests and, ya know, football game, a series of advertising messages or "commercials" were unleashed upon an unsuspecting public, complete with a barrage of appropriate hashtags and celebrity endorsements. 

Twitter went wild for every glimpse of amusing product-hawking content, no matter whether they were selling spicy tortilla chips, light beer or a big summer blockbuster.

But now the dust has settled, only one thing matters - which commercial is the most GIF-able? So, lets painstakingly go through them and find the best Super Bowl 2016 commercial GIFs for your future use.

1) Willem Dafoe's grumpy Marilyn.

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For when you realise you picked the wrong outfit. From the Snickers spot.

2) Kevin Hart reaction faces.

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Anger.

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And ecstatic.

From Hyundai.

3) Cackling George Takei. With a Taco.

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When wouldn't you need this? Taco Bell.

4) Thirsty Hulk.

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For when the thirst is real. Coca Cola.

5) Talking orange beer head thing.

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For when you're high enough to think this is real. Shock Top.

6) Running Weiner Dogs!

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For everything. Heinz.

7) Ryan Reynolds the builder.

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When you are keeping it on fleek during manual labour. Hyundai.

8) Christopher Walken Closet.

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What a pun! Kia Optima.

9) Steven Tyler Skittle face.

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When everything falls apart. Skittles.

10) Puppy Monkey Baby.

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Celebrate! Mtn Dew Kickstart.

11) Chilled out Drake.

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Drake didn't really need another meme but there you go. T-Mobile.

But the undoubted most GIFable Super Bowl commercial of 2016 is.....

Pepsi's Janelle Monaé-starring spot.

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Iconic.

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What a transition!

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That's just how we roll into the club.

Wonderful work everyone!

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