Tumblr is a huge deal. The microblogging platform has been on the scene since 2007 and was bought and valued by Yahoo! at a billion dollars in 2013. Since 2013 the, site has undergone some key changes (cosmetic and otherwise) but the spirit of the site has remained largely the same.
Well, now, after a disappointing showing reported by parent company, Yahoo!, fears of a Tumblr shut down loom on the not so distant horizon.
News headlines like these have plagued the site since it was announced that the value of Tumblr had tumbled...yet again.
and another one...
But here's why Tumblr isn't shutting down any time soon.
The Yahoo! takeover was met with more than a little skepticism. Yahoo! is widely regarded as a company that has failed to connect with millennial and Gen z users since Google assumed dominance of the email and search engine markets.
Despite that little fact, Tumblr has firmly established itself as the nexus of internet micro culture. Everything from fandoms to the proliferation of meme culture and social justice lives and breathes on Tumblr. If Yahoo! finds that Tumblr, as a monetary asset, is not profitable enough (which, let's face it, under the reigns of Yahoo it's not profitable), then they would have no problem selling it.
I'd be surprised if Tumblr shut down, even with all the losses. More than likely Yahoo would just sell it. https://t.co/n7edyVMCtr— Ricepirate (@RicepirateMick) July 20, 2016
people are saying tumblr is gonna shut down and I'm gonna use my limited knowledge as a business student to say: probably not— Hazel (@longerskirts) July 20, 2016
As of April 2016, Tumblr had 291 million blogs registered on the site, which would definitely be *eyes as dollars signs* for any company.
But that's not stopping people from realizing how much they love/hate the platform.
joking about tumblr being shut down and then remembering that you have friends and unsaved content on there pic.twitter.com/JQ5zQPZ5EY— the cyclone (@babyryanross) July 20, 2016
tumblr may shut down any moment so its super important to prepare by 1. changing your password to random gibberish, 2. never using it again— immortal gay hermit (@tragicgay) July 20, 2016
tumblr should shut down and then reopen so i can get all of the urls i didn't get when i first joined in 2009— (@aliciavikandes) July 20, 2016
It's a shame that Yahoo! continues to devalue Tumblr when it could just invest money into monetizing the platform, but Tumblr is not going anywhere. Facebook loves spending money on websites, so does Twitter and Snapchat is worth 20 billion dollars, so they can definitely afford it. Don't sweat it. Tumblr is here forever.