2015's revelation that "emoji" was the fastest growing language probably came as no surprise to the millions of us who slay that emoji keyboard on a daily basis. Despite the fact that women tend to use emojis more than men in certain situations, feminine hygiene brand, Always, is asking why there aren't more "professional female" emojis.
Right, so what is a "professional female" emoji?
I guess it has to do with the fact that there is a policeman emoji, a construction worker emoji, a palace guard emoji, a cyclist emoji, a horse racer emoji, and a swimmer emoji while the closest thing nearing a "professional" emoji for women is a princess, a bride, or a salsa dancer.
We need more girl emojis. I'd like to see a female runner emoji or one that looks like a BOSS #likeagirl— gracekelle (@leangirlsclub) March 3, 2016
Let’s see a female hockey player emoji for all the girls like my daughter! #likeagirl— Jen Maier (@Jen_Maier) March 2, 2016
It may not be the biggest fish girls have to fry these days, but the fact that emoji-speak has been identified as the fastest growing language means that we have to pay attention to the vernacular for this particular space.
For instance, imagine if there were no words for working women in the English language. No words to describe a doctor who also happens to be a woman or a politician who also happens to be a woman. It would make English a rather alienating language. And an absurd one as well.
In the same way that women and girls need to see themselves (gender, race, etc) reflected on television and in positions of power, they also need to know that this new way of communicating reflects them as well.
In Always' new commercial, they ask girls why this is particularly important to them.
"There's no girls in the profession emojis unless you count being a bride as a profession."
"Girls love emojis but there aren't enough emojis to say what girls do."
"I want every girl to grow up knowing that she's capable of everything."
"There should be a cop that's a girl, and a lawyer that's a girl, and a detective that's a girl."
Always are asking girls to tweet them and tell them what kind of representative emojis they would like to see.