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Cruelty free asset

Having access to vegan and cruelty-free makeup is a hugely important issue for socially conscious makeup lovers. We all want to look our best, but not at the expense of defenseless creatures. 

That's why we're championing cruelty-free makeup choices with this master post of brands that don't test on animals.

Cruelty Free Beauty Brands 

For a brand to be considered cruelty free on our list, the company has to confirm that they do not test on animals or source ingredients from companies who do. Some companies listed here are owned by companies known to sell in China (China requires animal testing on all cosmetics), see: L'Oreal.

"BECCA test its products comprehensively in human clinical trials. All trials are conducted on paid volunteers and neither BECCA, nor any company contracted to BECCA, conducts tests on animals.”

"ELF is cruelty-free. They do not test on animals."

Charlotte Tilbury 

Charlotte Tilbury via New York Mag

"For the last 20 years, we have campaigned for anti-animal-testing legislation to apply to cosmetics companies operating inside the European Union (EU), making it illegal to test, market or sell products and ingredients tested on animals."

Tarte Cosmetics 


Jeffree Star Cosmetics (Although he is problematic, so support at your own risk) 
"Our whole line is cruelty-free! Makeup is for humans, not animals." 


NYX (Although owned by L'Oreal who fund testing in China
"Nyx cosmetics is certified and acknowledged by organizations, such as PETA, as a cruelty-free brand. We are committed to producing 100% cruelty-free cosmetics. We do not test any of our products on animals."  

Wet n Wild 
"Wet n wild NEVER tests on animals, and we are super proud of this. We never have, and we never will. We believe in beauty without cruelty first!"

via beautymnl.com 

Ella + Mila 
"Our polishes are 7-Free, vegan, never tested on innocent animals and proudly made in the USA"

INIKA Organic (Mostly vegan, Halal, and totally cruelty-free.) 

Milani Cosmetics  

MUA Makeup Academy 
"We are pleased to confirm that our MUA products and their ingredients are not tested on animals.” 


Sleek Cosmetics
Barry M (Cruelty-free and do not sell in China) 
"We have now gone one step further and pledged not to permit our products to be sold in countries such as China whilst they require additional new animal testing.

Tanya Burr 

Too Faced 
"Too Faced loves animals! Our products are totally cruelty-free." 

Urban Decay (owned by L'Oreal)
"Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf"


100% Vegan

To be considered 100% vegan on our list, a brand has to be 100% cruelty-free and use zero animal by-products in their cosmetics. That includes beeswax, folks. 

Crystal vegan deodorant 

"All Elixery products are free of animal testing (cruelty-free) and free of animal-derived ingredients." 

Beauty Blender Sponge 

Real Techniques 

via rondoesthings.com

"7 Toxin free, cruelty free, and vegan." 

Furless Cosmetics 


Le Labo Fragrances 

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Listen to this week's #PopBuzzPodcast featuring the flawless Dua Lipa right here on Soundcloud, or download from iTunes, AudioBoom or TuneIn to catch up with all the previous episodes!



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