Justin Bieber had a major makeover and rebranding in the past year. On the whole, it's been pretty damn tasty. We're pretty sure you could melt cheese on that bod and make a tasty toasted sandwich. Someone pass me the hot sauce already...
It all started a year ago with a Calvin Klein underwear campaign. It marked a blissful period that we like to call 'the towel era' where Justin's main choice of fashion was a towel and nothing else. He was happy, we were happy, EVERYONE was happy.
Those days have been abruptly ended thanks to a new Calvin Klein's campaign, #mycalvins. The towel has gone and been replaced by underwear and a statue. But...is it us or does Justin look a bit weird in these shots?
This one's a bit 'Hey Bro! Look at me, I'm pretending I'm art, LOL!'
This one is more cheesy than delicious cheese toasty.
We wonder if he's dreaming about that picture with the statue? Maybe he's dreaming of cheese. Maybe both?
We're not sure what to make of it. Are we entering a new epoch of statue poses? Will we ever see Justin in a towel again? Does Justin like the new Rihanna song? So. Many. Questions.
We're going to hope for the best and patiently wait for the towel to return. He'll see sense in the end.