Boomerang is the latest feature from Instagram which allows people to instantly make short videos and people are going crazy for it.
Previously the reserve of people with photoshop skills, loads of apps and websites have made it easier for everyone to get in on the GIF game (although Boomerang claim they aren't GIFs but, in essence, they're exactly the same.) That's not a bad thing at all. It just means we're seeing some pretty strange stuff out there. For example: