A new Justin Bieber song has unceremoniously hit the internet in the last few days, prompting urgent questions about when the young heartthrob plans to release his next full length effort.
The cynical side of me is leaning toward this not being an actual leak but rather a hype-up-the-fans-for-actual-new-music "leak" but that's none of my business.
Bringing that new new— Justin Bieber (@justinbieber) July 18, 2015
In terms of new music, it could happen any day. Everyone and their mother is surprise dropping new music, but first, Bieber must complete his tour of absolution.
Late last year Scooter Braun tweeted about Bieber's 2015, but we're well into July and so far nothing has come from camp Bieber.
For all @justinbieber fans...beliebers...2015 is gonna be fun :)— Scooter Braun (@scooterbraun) November 20, 2014
We know that Bieber is likely working with some pretty heavy hitters. He has a good relationship with hit maker Max Martin (who produced Beauty and The Beat) and has obviously collaborated with Skrillex and Diplo.
We also know that Yeezus may be producing (or part producing) on the record which could explain the hold up. If Kanye has signed onto the project while trying to finish recording his own album, the rapper will likely be stretched pretty thin. Plus, there is the fact that Justin scored an invite to Kanye's recent basketball themed party. Bestie alert.
Rick Ruben and Chris Brown could both be a part of the action as well.
As far as sound goes, Scooter Braun isn't giving away too much, saying that the new music will "shock some people and make others really happy."
Which essentially means nothing.
Bottom line: Bieber wouldn't be doing all this stuff if the music wasn't on its way. This 'sorta kinda leak' tells us a few things. Bieber could be feeling out audience reception to his new music by floating out one of the non-singles. He may also be gauging how buzz worthy he is after 2012's Believe and, the tepid reception of Journals.
Whatever the case may be, I am no longer ironically waiting for Bieber's next release. This is for realsies.