While you were sleeping, Kim Kardashian debuted her new covershoot on Paper magazine.
That's the safe for work/school/life in general version. You can see the other image over on Paper's website.
Now if you thought you were the only person who woke up to the photo front and centre on your Facebook and Twitter feed, you'd be wrong.
Literally everyone in the world has seen it and generally no one knew where to look.
This Twitter user had an accurate assessment of the severity of the situation.
Meanwhile, some people saw the photo and thought BUSINESS OPPORTUNITY.
Some people felt motivated.
Some thought Kim should have left a little to everyone's imagination.
Others were just curious.
But Kim had an answer for them.
Then there were the people who hadn't seen it yet and were generally confused.
And finally, there was the person who was still too tired to realise that it's actually Wednesday, not Monday.
But maybe the photo just has the power to move the international date line?