Radio by Sylvan Esso

Now Playing

Sylvan Esso Radio

Kedrick Lamar teamed up with classic footwear retailers Reebok to pay homage to his hometown of Compton, LA in the company's latest ad, "I am". 

Kendrick's signature rapping style is on full display as he takes to the street to talk about his family, success, and influences in the Anthony Mandler directed short piece. 

The video is, in part, meant to announce the recent collaboration between Reebok and Kendrick Lamar. Lamar has previously been a vocal admirer of the shoe brand so the partnership is a great fit.

Watch Kendrick Lamar take you on an adventure through Compton in this new video.


Have your say

Kendrick Lamar - 'Swimming Pools'

This Image Could Be Kendrick Lamar's New Album Tracklisting

Kendrick Lamar i video

Kendrick Lamar Just Brought Back Jigging In His New Video And We Can't Get Enough

Seth Rogen James Franco Bound 2 Spoof

Kanye West Apparently Abducted Seth Rogen Once And Rapped At Him For Two Hours

Gwen Stefani and Pharrell Williams at The Voice

Gwen Stefani Raps And Schools Us On Emojis In Her New Music Video

Embroidery rap

11 Of The Best Rap Music Inspired Embroideries On Etsy In 2014