In yet another milestone in a week already full of them, Adele's inescapable 25 has now broken the single-week sales record set by N Sync's No Strings Attached back in 2000 when it sold 2,416,000 copies.
It's somewhat stunning that they held the record for this long, even though they were a product of the pre-download era. Back then, if people wanted to hear a song they had to actually leave their house and buy actual CDs (shiny disc things. Ask your Dad).
Lance Bass from the band has already tweeted his congratulations.
Gracious in defeat.
Here's the thing though - No Strings Attached is a better album than 25.
How can that possibly be, I hear you ask? Adele is a national treasure with, as Queen Beyonce once decreed, the voice of God. But there is one thing Adele's 25 does not have.
Three words - well, one word repeated three times - "Bye. Bye. Bye."
What a song. What a dance routine. What a time to be alive.
Imagine how much better the "Hello" video would have been if Adele had been attached to puppet strings. And rocked Timberlake's old hair.
No Strings Attached remains a stellar pop record. It's got slow jams to rival the best of them - keep your "When We Were Young", I'll turn up "This I Promise You" when I want to drunkenly cry myself to sleep. And in a pop coincidence of the highest order, both Adele and the boys each worked with god among men Max Martin on their respective records. Let's compare and contrast, shall we?
Here's Adele's effort, "Send My Love (To Your New Lover)":
And here is the almighty "It's Gonna Be Me"
Both excellent, but only one gives us a handy reminder every April that we need to turn to the next page of our calendars.
So yes, 25 may have won the sales battle, but N Sync won our hearts a long time ago.