The 1975 have dropped the weird, entrancing and occasionally quite funny video for "Somebody Else" sending the internet into overdrive.
And now, having viewed it on repeat since last night, some fans have spotted an interesting new feature of the video.
The opening 3 minute black and white section set in the dressing room syncs up exactly with "UGH!".
Reddit user jwoody000 also noticed some similarities.
Test it for yourself with a (slightly out of sync) doubled clip here.
Plus we have a few more questions we need answered by Matty and co immediately. So let's get to it then shall we...
1) Right, obvious question out the way - how exactly does someone have sex with themselves in a car?
Plus it's given some fans a whole new set of goals...
2) Is there some big house where all the versions of Matty from previous videos live together?
Including the version from "Robbers"?
3) What is Matty's go-to karaoke song? Seriously, it looks LIT!
4) Also, there are some serious questions regarding the hair...
5) And why wasn't there more of Matty?
6) Was this the same club as the "Girls" video?
7) How long do the square logo things stay on a window like that?
8) Um, why is this there?!?!!?