It's finally here!
After what has felt like a very long album campaign, Purpose has finally been let loose into the world. After first listen, we think the waiting has been worth it. Will it be enough to win the chart battle with 1D? Maybe.
We decided to review the album in the only way we know how: GIFs. Get ready for in-depth analysis and cultural contextualisation like you've never seen before...and some familiar faces.