Instagram fame is a many pronged beast. You could either become famous from having exposure on other platforms or build your #brand organically. Whatever the case may be, if you're becoming an Instagram lifestyle/beauty blogger there are important steps you have take.
Step 1) All white everything
There is something about the colour white (is white a colour? Discuss.) that sends beauty bloggers into a frenzy. I'm not sure there are many things that lifestyle bloggers love more than a flat lay or a portrait shot dominated by white space. BLOGGERS LOVE WHITE STUFF. I guess it's because beauty bloggers love all things pristine. White is is a nice crisp way to show off the expensive goodies that have come in the mail.
Step 2) Coffee
It feels like lifestyle blogs are always in competition to see who can come up with the most creative ways of photographing coffee. We're all guilty of this so I'm not even going to try and shade anyone. All I'm saying is that, if there aren't at least five coffee photos in your feed, are you really a lifestyle blogger? Food for thought.
Step 3) Macaroons
Why are these things so popular? Can someone who has tried these please tweet me and let me know why these are so popular? Am I missing something? Have I not seen enough of the world?
Step 4) Your feed has to look like this or a variation of this.
Your instagram feed has to literally look like you live in a dream. Like, all you do is eat strawberries and lay in your perfectly white sheets with your perfect puppy. Do you know why I don't have white sheets? Because I'm not a lifestyle blogger and because my sheets are covered in pizza grease.
Step 5) You have to literally do acrobatics when you take your photos.
What even is this? What does this represent? And why am I inexplicably drawn to this?
Step 6) #BrunchGoals
If you're not killing the brunch game, how can you expect to be a frontrunner in this Instagram Lifestyle blogger rat race. It's just common sense. See a brunch? Photograph a brunch.
Step 7) It has to take you 30 minutes to upload one photo
Marianna Hewitt explaining her instagram uploading process makes me sweat (but like, in a positive way). She has a really elaborate system which both intrigues me and stresses me out (but like, in a positive way). Either way, Instagram photos aren't a 5 minute job, you hack.