Ever wish you could change the outcome of a video you watch? Well thanks to a new interactive video platform, you might just get that opportunity, and Coldplay are here to show you how.
Working with "Interlude", a new site for creating clickable interactive videos, Coldplay's new music video for "Ink" is a beautiful animated adventure - where you can choose the path.
You can decide things like what items the character picks up, what paths he chooses, and whether he follows his ghostly lady-friend or carries on his own fantastical journey. Or if you can't be bothered, you can sit back and let the video pick an adventure for you.
Oh, and the track's not bad either.