Instagram users are losing followers left right and centre, and not even the biggest stars of the site are safe.
After the #Instapurge removed an enormous number of accounts from its user base, in an effort to clear out spam followers, app user @zachallia compiled an interactive infographic on the top 100 follower drops.
The results are fascinating. As far as celebrities go, Real Madrid player James Rodriguez got off the lightest, as he shed only 54,000 accounts from his respectable 5.7 million-strong follower base. Beyoncé lost only 3% to spam (about 800,000). But some of the bigger losses include Rihanna, who lost around 1.2 million, Justin Bieber, who counted 15% of his followers as spam; and even Instagram themselves took one of the biggest hits, shedding 18 million followers - a whopping 29%.
But the most hilarious result has to go to deleted account "chiragchirag78" whose follower count dropped from an impressive 3,660,468... to 8.
There's not enough YIKES in the world to describe how bad this guy messed up. I hope this teaches us all a valuable lesson in buying followers.
Instagram announced the cleanup a week ago after celebrating the reach of 300 million users of the app. Wonder what that number has dropped to now?
As Instagram gets bigger, we’re focused on helping you discover more. Today, we’re excited to say that verified badges for celebrities and brands will be rolling out in the coming days, making it easier for you to find and connect with authentic accounts.
Finally, we’re committed to keeping Instagram free from fake and spammy accounts. We’ve been deactivating these accounts on an ongoing basis—and now we will be deleting these accounts forever. As a result, some of you will see a change in your follower count, though most of you won’t see any impact. If you’re one of those who will see a correction, you will see a notification in the app directing you to additional information.