This new thing where people never say when they’re dropping an album or say a date and then just drop it whenever they feel like it is thrilling but emotionally draining.
Kendrick Lamar is the latest rapper to join the no promo club and it’s clear he's better off for it.
In a series of tweets last night, Kendrick seemed to allude to dropping To Pimp A Butterfly near the date of 2Pac's Me Against The World album.
Yesterday. March 14th. Was a Special Day.— Kendrick Lamar (@kendricklamar) March 16, 2015
20 yrs. Later.— Kendrick Lamar (@kendricklamar) March 16, 2015
Keep calm. All is well.— Kendrick Lamar (@kendricklamar) March 16, 2015
Celebrities reacting to Kendrick Lamar's new album is almost as fascinating as the album itself. Kendrick seems to have built up a fanbase of, not only regular fair weather hip hop fans, but of his peers as well.
KENDRICK PUT HIS ALBUM OUT EARLY. NO ONE TOUCH ME. @kendricklamar— Taylor Swift (@taylorswift13) March 16, 2015
listening to the new @kendricklamar album and it's amazing just as expected. go get it— Imagine Dragons (@Imaginedragons) March 16, 2015
Kendrick. Listen , now— lily (@lilyallen) March 16, 2015
This can likely be attributed to Kendrick's penchant for never rubbing people the wrong way but also, from an artistic standpoint, utilising a massively diverse range of instrumentals and flows.
Kendrick wins because there's no fear. Of man or the machine. This is how you truly strive for greatness.— Bun B (@BunBTrillOG) March 16, 2015
What Kendrick just did Drake can't do. It ain't no diss either. Just every artist got there skills. This ain't about a lyrical sword fight.— Trinidad Jame$ (@TrinidadJamesGG) March 16, 2015
It's odd to imagine someone whose album you might get excited for getting excited for someone else's album. But this is the nature of a Kendrick release.
THIS KENDRICK ALBUM THO....— REGYATES (@REGYATES) March 16, 2015
And just like that Kendrick Lamar drops his album— The Chainsmokers (@TheChainsmokers) March 16, 2015