The Brits Critics' Choice Awards are a pretty big deal. Many of its past winners have gone on to blow our minds with brilliant music, and it's an award that can open a lot of doors. Past winners have included Adele, Emeli Sandé, and Sam Smith.
This year's shortlist has Years & Years, James Bay, and George The Poet pegged to be big acts in the New Year. The diversity of the shortlist will definitely make for a photo finish so place your bets and catch up on all the nominees.
Years & Years
London based Years & Years is fronted by Olly Alexander. You know, from Skins and general television fame. The group have 3 EPs under their belt and mix different elements of house, dancehall, and electric music.
MVP Track: Take Shelter
George The Poet
North London native George Mpanga is a spoken word artist and the first to be shortlisted for the Brits Critics’ Awards. Currently signed to Interscope records, George’s brand of conscious poetry has caught the attention of critics all over.
MVP Track: Blame Game; 1, 2, 1, 2
James Bay’s tunes have echoes of Ben Howard and Tom Odell (last year's winner). Bay is certainly in a good place to win with his folk and soul inflected alternative music.
MVP Track: Hold Back The River