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The 1975 - Girls video

The 1975 have been pretty quiet for a few months, but earlier this week, fans believed they would have to wait for their return a little bit longer than expected; possibly forever.

In a bizarre twist on Sunday night, the band deleted all of their social media, after frontman Matt Healy posted a cryptic comic that suggested a need to escape from their "projected image".

"We must reclaim our identity and repossess our control of it," claims the comic. "Until then there won't be any pop music or dancing with long hair."

"The hardest part of any relationship is to say 'Goodbye'."

The 1975 Break-Up Comic Strip

[Source: Twitter]

 

Naturally, fans were freaked af. 

 

Most saw it as a sign of a break-up; but others believed it's the start of something new. 

 

This person had an alternative theory for the disappearance. 

 

And others picked up on the idea that "selfie-obsessed" fans are to blame.

 

But of course, as predicted by some, it was basically a publicity stunt.

The band's accounts were soon reactivated, and this image accompanied them:

The 1975 New Album Art (?)

Is this new album art? A sign of the new artistic direction? Who knows. All that's clear is that people are actively talking about the 1975 again, and the direction of conversation has - more or less - shifted back to the music. Which, we assume, was the goal.

So we're happy the 1975 are still here, but now everybody's all like:

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