"Hey guys, maybe we've gone a bit too far with all this merch stuff? Perhaps it's time to let the music speak for itself?" said no member of One Direction ever.
2014's pop merch stats are in (better late than never, I guess), and One Direction are leading the field in sales, far outstripping pesky rivals The Beatles, Elvis and Prince, which is hardly surprising because their management's peddling strategy seems to be pretty much: "1D-ify all things that people may buy sometimes." Kind of like a One Direction equivalent to Portlandia's "putting a bird on it".
We trawled through their current merch store to bring you the store's highlights.
Get the "Super 1D Look" with this One Direction shower curtain.